Work Collection
Arkéa Connected
Arkéa Connected
Role
Role
UI/UX Designer – Conducted user research, ideation workshops, persona, user journeys, wireframes and prototyped the final mockup.
UI/UX Designer – Conducted user research, ideation workshops, persona, user journeys, wireframes and prototyped the final mockup.
Team
Team
Worked in a team of 3 designers in collaboration with Crédit Mutuel.
Worked in a team of 3 designers in collaboration with Crédit Mutuel.
Tools
Tools
Figma, Notion, Miro, Unity, Vuforia, Teachable Machine
Figma, Notion, Miro, Unity, Vuforia, Teachable Machine
Overview
Overview
Arkéa Connected is a prospective design project developed in collaboration with Crédit Mutuel Arkéa to explore the future of digital banking in a fully immersive and digitalized world.
Arkéa Connected is a prospective design project developed in collaboration with Crédit Mutuel Arkéa to explore the future of digital banking in a fully immersive and digitalized world.
The project focuses on redefining banking experiences for 18-25-year-olds, leveraging gamification, financial education, AI-driven insights, and immersive technologies to create a stress-free, engaging, and personalized banking platform.
By addressing financial anxiety, lack of financial literacy, and the challenges of digital banking, Arkéa Connected envisions a banking experience that is interactive, educational, and empowering.
The project focuses on redefining banking experiences for 18-25-year-olds, leveraging gamification, financial education, AI-driven insights, and immersive technologies to create a stress-free, engaging, and personalized banking platform.
By addressing financial anxiety, lack of financial literacy, and the challenges of digital banking, Arkéa Connected envisions a banking experience that is interactive, educational, and empowering.
The project focuses on redefining banking experiences for 18-25-year-olds, leveraging gamification, financial education, AI-driven insights, and immersive technologies to create a stress-free, engaging, and personalized banking platform.
By addressing financial anxiety, lack of financial literacy, and the challenges of digital banking, Arkéa Connected envisions a banking experience that is interactive, educational, and empowering.
Problem
As banking becomes more digital, traditional institutions struggle to maintain a strong client relationship and provide meaningful engagement, especially for younger users.
As banking becomes more digital, traditional institutions struggle to maintain a strong client relationship and provide meaningful engagement, especially for younger users.
As banking becomes more digital, traditional institutions struggle to maintain a strong client relationship and provide meaningful engagement, especially for younger users.
Challenge
How might we redefine the banking experience for young adults by making financial management more intuitive, engaging, and educational using digital innovations such as AI, gamification, and immersive technologies?
How might we redefine the banking experience for young adults by making financial management more intuitive, engaging, and educational using digital innovations such as AI, gamification, and immersive technologies?
How might we redefine the banking experience for young adults by making financial management more intuitive, engaging, and educational using digital innovations such as AI, gamification, and immersive technologies?
Research & Key Insights
Research & Key Insights
To design an engaging and effective banking solution, a comprehensive research phase was conducted, including user surveys, competitor benchmarking, and technological exploration.
To design an engaging and effective banking solution, a comprehensive research phase was conducted, including user surveys, competitor benchmarking, and technological exploration.
To design an engaging and effective banking solution, a comprehensive research phase was conducted, including user surveys, competitor benchmarking, and technological exploration.
Key Findings
A survey conducted with 62 participants aged 18-25 revealed critical pain points:
- 60% experience financial anxiety, making banking interactions stressful.
- 77% seek better financial education, but existing banking tools are not engaging.
- 90% struggle with expense visualization, making budgeting difficult.
Additionally, insights from interviews with financial experts reinforced the importance of personalized coaching and interactive financial tools to help young users manage their money with confidence.
A survey conducted with 62 participants aged 18-25 revealed critical pain points:
- 60% experience financial anxiety
- 77% seek better financial education
- 90% struggle with expense visualization
Additionally, insights from interviews with financial experts reinforced the importance of personalized coaching and interactive financial tools to help young users manage their money with confidence.
A survey conducted with 62 participants aged 18-25 revealed critical pain points:
- 60% experience financial anxiety, making banking interactions stressful.
- 77% seek better financial education, but existing banking tools are not engaging.
- 90% struggle with expense visualization, making budgeting difficult.
Additionally, insights from interviews with financial experts reinforced the importance of personalized coaching and interactive financial tools to help young users manage their money with confidence.
Design Process
Design Process
The design process followed an iterative approach, focusing on financial education, user engagement, and immersive interactions:
Personas & User Journeys – Mapping financial behaviors and common struggles.
Concept Exploration – Developing three key design concepts around financial autonomy, AI-driven insights, and immersive banking experiences.
Wireframing & Prototyping – Creating digital prototypes to integrate interactive and educational financial tools.
Testing & Iteration – Refining the platform based on usability insights and feedback.
The design process followed an iterative approach, focusing on financial education, user engagement, and immersive interactions:
Personas & User Journeys – Mapping financial behaviors and common struggles.
Concept Exploration – Developing three key design concepts around financial autonomy, AI-driven insights, and immersive banking experiences.
Wireframing & Prototyping – Creating digital prototypes to integrate interactive and educational financial tools.
Testing & Iteration – Refining the platform based on usability insights and feedback.
The design process followed an iterative approach, focusing on financial education, user engagement, and immersive interactions:
Personas & User Journeys – Mapping financial behaviors and common struggles.
Concept Exploration – Developing three key design concepts around financial autonomy, AI-driven insights, and immersive banking experiences.
Wireframing & Prototyping – Creating digital prototypes to integrate interactive and educational financial tools.
Testing & Iteration – Refining the platform based on usability insights and feedback.
Ideation Workshop
Ideation Workshop
We conducted a workshop to explore user frustrations using personas, empathy maps, and user journeys. In the divergence phase, Crazy Eight and "What if..." exercises sparked creative ideation. The convergence phase refined and prioritized ideas on a timeline, focusing on impact and feasibility. Finally, in the formalization phase, the best ideas were structured into Idea Sheets, making them clear and actionable.
We conducted a workshop to explore user frustrations using personas, empathy maps, and user journeys. In the divergence phase, Crazy Eight and "What if..." exercises sparked creative ideation. The convergence phase refined and prioritized ideas on a timeline, focusing on impact and feasibility. Finally, in the formalization phase, the best ideas were structured into Idea Sheets, making them clear and actionable.
Ideation Workshop
We conducted a workshop to explore user frustrations using personas, empathy maps, and user journeys. In the divergence phase, Crazy Eight and "What if..." exercises sparked creative ideation. The convergence phase refined and prioritized ideas on a timeline, focusing on impact and feasibility. Finally, in the formalization phase, the best ideas were structured into Idea Sheets, making them clear and actionable.
Concept: Gestion Buddy – A Fun and Interactive Financial Companion
Concept: Gestion Buddy – A Fun and Interactive Financial Companion
Concept: Gestion Buddy – A Fun and Interactive Financial Companion
Gestion Buddy was born out of the need to address financial anxiety and the lack of financial literacy among young adults. Many individuals in this demographic struggle with managing their finances due to a combination of limited knowledge, overwhelming financial jargon, and a lack of engaging resources tailored to their needs.
Gestion Buddy was born out of the need to address financial anxiety and the lack of financial literacy among young adults. Many individuals in this demographic struggle with managing their finances due to a combination of limited knowledge, overwhelming financial jargon, and a lack of engaging resources tailored to their needs.
Gestion Buddy was born out of the need to address financial anxiety and the lack of financial literacy among young adults. Many individuals in this demographic struggle with managing their finances due to a combination of limited knowledge, overwhelming financial jargon, and a lack of engaging resources tailored to their needs.
User journey
Setting & Tracking Financial Goals
Arkéa Connected helps users define and achieve realistic financial objectives by:
- Setting a savings goal – Users specify their target amount and a deadline.
- Automated tracking – Linked to the Arkéa app, the extension monitors spending and provides real-time progress updates toward the goal.
Setting & Tracking Financial Goals
Setting & Tracking Financial Goals
Arkéa Connected helps users define and achieve realistic financial objectives by:
- Setting a savings goal – Users specify their target amount and a deadline.
- Automated tracking – Linked to the Arkéa app, the extension monitors spending and provides real-time progress updates toward the goal.
Arkéa Connected helps users define and achieve realistic financial objectives by:
- Setting a savings goal – Users specify their target amount and a deadline.
- Automated tracking – Linked to the Arkéa app, the extension monitors spending and provides real-time progress updates toward the goal.
AR Insight
With the AR feature, simply scan any categorizable item like a coffee cup, a meal, or a car and instantly see your spending trends. Compare this month's and last month's expenses in that category, track patterns, and get a clear breakdown of where your money goes.
Learning Hub
To support financial independence, Arkéa Connected offers a learning hub with interactive content, helping users; Learn to save and budget effectively, Understand smart spending habits and Explore financial concepts through engaging videos.
AR Insight
AR Insight
With the AR feature, simply scan any categorizable item like a coffee cup, a meal, or a car and instantly see your spending trends. Compare this month's and last month's expenses in that category, track patterns, and get a clear breakdown of where your money goes.
With the AR feature, simply scan any categorizable item like a coffee cup, a meal, or a car and instantly see your spending trends. Compare this month's and last month's expenses in that category, track patterns, and get a clear breakdown of where your money goes.
Learning Hub
Learning Hub
To support financial independence, Arkéa Connected offers a learning hub with interactive content, helping users; Learn to save and budget effectively, Understand smart spending habits and Explore financial concepts through engaging videos.
To support financial independence, Arkéa Connected offers a learning hub with interactive content, helping users; Learn to save and budget effectively, Understand smart spending habits and Explore financial concepts through engaging videos.
Demonstrative video
Demonstrative video
